Tata Motors has been at the forefront of India's electric vehicle (EV) revolution, consistently pushing the boundaries of innovation and design. At the Bharat Mobility Global Expo 2025, held from January 17 to 22 in New Delhi, Tata Motors unveiled the Avinya X concept, marking a significant evolution in their EV lineup.
Avinya X Concept at Bharat Mobility Global Expo 2025
The Avinya X concept represents Tata Motors' vision for the future of electric mobility. This concept vehicle showcases a blend of futuristic design elements and advanced technological features, setting the stage for the company's upcoming premium EV offerings.
Design and Aesthetics
The Avinya X boasts a sleek and aerodynamic silhouette, characterized by its coupe-SUV form factor. The vehicle features sharply raked front and rear windscreens, smooth yet muscular body panels, and a distinctive LED lighting signature that forms an expanded 'T' logo at both the front and rear. The clean front and rear fascia, complemented by gloss black finishes on the bumpers, exude a modern and sophisticated appeal.
In profile, the Avinya X presents a coupe-like silhouette with a contrasting finish for the C-pillar and large dual-tone wheels, enhancing its dynamic stance. The inclusion of active-aero elements further aids in improving the vehicle's efficiency.
Interior and Features
Inside, the Avinya X concept emphasizes a minimalist and luxurious environment. The cabin features a new two-spoke steering wheel with a large center boss and a floating central infotainment screen reminiscent of those found in high-end vehicles. A slim band of screen spans the width of the dashboard, serving instrumentation duties, while concealed AC vents contribute to the clean and uncluttered design. The concept showcases a lounge-like 4-seater layout, utilizing sustainable materials throughout the interior.
Anticipated features for the production model include vehicle-to-load (V2L) and vehicle-to-vehicle (V2V) capabilities, a panoramic sunroof, wireless phone charging, multi-zone automatic climate control, a 360-degree camera, and an advanced driver-assistance system (ADAS) suite.
Platform and Performance
The Avinya X is underpinned by Jaguar Land Rover's (JLR) Electrified Modular Architecture (EMA) platform, which Tata Motors has localized to maintain competitive costs. This platform is designed to support multiple battery configurations, with the Avinya X expected to offer a substantial driving range of at least 500 kilometers on a single charge. Fast-charging capabilities are also anticipated, aligning with Tata Motors' commitment to practical and efficient electric mobility solutions.
The Original Avinya Concept
The journey of the Avinya brand began with the unveiling of the original Avinya concept on April 29, 2022. The term 'Avinya,' derived from Sanskrit, translates to 'innovation,' reflecting Tata Motors' dedication to pioneering advancements in the EV sector.
Design Philosophy
Inspired by a catamaran, the original Avinya concept introduced a new typology of mobility, combining the essence of a premium hatchback with the luxuries and versatility of an SUV, and the roominess and functionality of an MPV. This fusion resulted in a unique silhouette that emphasized spaciousness and comfort, liberated from traditional vehicle segmentation.
A notable design element was the new identity at the front and rear, featuring a distinctive LED DRL that symbolized Tata Motors' commitment to enhancing the quality of life and marked a pivotal step in the evolution of EVs. The 'Butterfly' doors added a touch of elegance, providing easy access to a class-leading spacious interior designed to evoke a sense of calm.
Interior and Technology
The interior of the original Avinya concept focused on a human-centric design, promising a sensory journey for its occupants. Features included a sky dome to enhance the sense of space and natural light, a functional console-inspired steering wheel, and voice-activated systems for deeper passenger interaction. The use of sustainable materials throughout the cabin communicated the product's ethos, while an integrated aroma diffuser contributed to a serene and soothing ambiance.
Envisioning future trends, the concept was designed with minimal screen time in mind, resulting in a screen-less interior to eliminate distractions and create a stress-free environment for the mind and soul.
Platform and Performance
The original Avinya concept was built on Tata Motors' Pure EV GEN 3 Architecture, offering a flexible design while boasting next-generation connectivity, advanced driver assistance systems, and enhanced performance and efficiency. The platform was engineered with high structural safety and featured advanced waterproofing and dust protection, making it suitable for various terrains.
The architecture incorporated next-gen materials, efficient electronic components, and proprietary energy management strategies and algorithms to optimize efficiency. The use of lightweight materials and an optimized structure for an EV-only powertrain helped minimize overall mass, leading to effective weight management. The battery supported ultra-fast charging capabilities, providing a minimum range of 500 kilometers in under 30 minutes, aligning with the evolving infrastructure.
Avinya: A Brand, Not Just a Model
In June 2024, Tata Motors clarified that 'Avinya' would not be a single model but a premium electric brand encompassing a family of vehicles, including SUVs and MPVs. This strategic move positions Avinya at the higher end of Tata's product portfolio, with the first model expected to launch around late 2025.
FAQs on Tata Avinya at Bharat Mobility Expo 2025
1. What is the Tata Avinya X concept?
2. How does the design of the Tata Avinya X differ from previous concepts?
3. What platform does the Tata Avinya X use?
4. What are the key features of the interior of the Tata Avinya X?
5. What technological advancements are showcased in the Avinya X concept?
6. How does the Avinya X enhance the driving experience?
7. What is the estimated range of the Avinya X on a single charge?
8. What charging capabilities does the Avinya X offer?
9. How does the Avinya X prioritize sustainability in its design?
10. What are the primary safety features of the Avinya X?
11. How does the Avinya X align with Tata's vision for electric mobility?
12. What differentiates the Avinya X from other electric vehicles in its segment?
13. What market segment is the Avinya X targeted toward?
14. Is the Avinya X expected to go into production, and if so, when?
15. What new technologies are incorporated into the Avinya X's platform?
16. How does the Avinya X utilize sustainable materials in its construction?
17. What features of the Avinya X promote a luxurious passenger experience?
18. How does the Avinya X contribute to reducing environmental impact?
19. What was the inspiration behind the design of the Avinya X?
20. How d
oes the Avinya X compare to Tata's previous EV concepts?
